# Goals (https://talivia.com/docs/goals)



Goals let you define important outcomes and watch conversion rates over time.

## Goal examples [#goal-examples]

* A visit to `/pricing`.
* A custom event such as `signup-click`.
* A checkout return page.
* A session property or event-data match.

## How to use goals [#how-to-use-goals]

Create goals from the website reports area. Choose the condition that represents success, then review conversion count and rate across the selected date range.

## Revenue goals [#revenue-goals]

For paid conversion analysis, prefer the Revenue and Attribution reports. Goals are best for product milestones that may happen before payment.