# UTM (https://talivia.com/docs/utm)



Talivia records standard UTM parameters from page URLs:

* `utm_source`
* `utm_medium`
* `utm_campaign`
* `utm_content`
* `utm_term`

It also records common click IDs such as `gclid`, `fbclid`, `msclkid`, `ttclid`, `li_fat_id`, and `twclid`.

## Campaign workflow [#campaign-workflow]

1. Add UTM parameters to campaign links.
2. Send traffic to a tracked page.
3. Review UTM reports and breakdowns.
4. Connect revenue to see which campaigns produce paid sessions.

## Query cleanup [#query-cleanup]

Use **Settings -> Attribution -> Ignored query params** to remove noisy parameters from stored page queries.