Analysis
Goals
Define conversion goals for pages, events, and properties.
Goals let you define important outcomes and watch conversion rates over time.
Goal examples
- A visit to
/pricing. - A custom event such as
signup-click. - A checkout return page.
- A session property or event-data match.
How to use goals
Create goals from the website reports area. Choose the condition that represents success, then review conversion count and rate across the selected date range.
Revenue goals
For paid conversion analysis, prefer the Revenue and Attribution reports. Goals are best for product milestones that may happen before payment.