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Analysis

UTM

Analyze campaign parameters and paid traffic tags.

Talivia records standard UTM parameters from page URLs:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_content
  • utm_term

It also records common click IDs such as gclid, fbclid, msclkid, ttclid, li_fat_id, and twclid.

Campaign workflow

  1. Add UTM parameters to campaign links.
  2. Send traffic to a tracked page.
  3. Review UTM reports and breakdowns.
  4. Connect revenue to see which campaigns produce paid sessions.

Query cleanup

Use Settings -> Attribution -> Ignored query params to remove noisy parameters from stored page queries.

Retention

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Revenue

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