Funnel

Funnels show where users drop between steps.

Example funnel

1. Visit /.
2. Visit /pricing.
3. Click checkout-click.
4. Reach /subscription.
5. Payment attributed.

Step types

Funnels can use page paths, events, and event-data filters. Keep each step specific enough to mean something, but broad enough to capture real traffic.

Reading a funnel

Look for the biggest drop and then open sessions for users who reached the previous step but not the next one.