Analysis
Retention
Measure how often visitors return after their first visit.
Retention groups visitors into cohorts and shows how many return later.
Use retention for
- Product stickiness.
- Repeated usage after signup.
- Content or community products where return visits matter.
Reading retention
High acquisition with poor retention can mean the traffic source is weak, the landing page over-promises, or onboarding is unclear. Pair retention with sessions and source breakdowns.