Capture the acquisition session
The website tracker records the referrer, UTMs, landing page, pages viewed, custom events, visitor identity, and a session ID before the buyer opens checkout.
Revenue attribution analytics
Revenue attribution analytics for SaaS payments
Talivia connects completed payments with the website traffic that created them. See SaaS revenue by source, campaign, landing page, referrer, and the exact visitor session behind every matched payment.
Payment matched
StripePayment provider$119.00Paid
This payment was attributed to a customer from google.com who landed on /pricing
- Source
google.com
- Landing page
- /pricing
- Checkout data
- Checkout metadata
High confidence
Payment provider integrations
Revenue attribution for the payment provider you already use
Connect a supported payment platform or send confirmed payments through the backend Payment API. Each provider page explains the checkout signals Talivia can use to join a payment with the correct website session.
The category
What is revenue attribution analytics?
Revenue attribution analytics is the process of connecting money received with the marketing and product activity that happened before purchase. A payment provider can confirm that a customer paid, while website analytics can show how that customer first found the site. Attribution joins those two records.
For a SaaS business, the useful answer is more specific than a conversion count. Talivia preserves the referrer, UTM campaign, first landing page, visitor identity, checkout signal, and confirmed payment so you can understand both aggregate revenue and the individual paid session.
How it works
How Talivia connects website traffic to completed payments
The attribution workflow keeps the browser session and payment provider independent. Talivia records the website visit first, carries a durable signal through checkout, and waits for the provider to confirm that money was actually received.
Payment detailsMatched
$119.00Paid
ProviderStripe
StripePaid atMay 12, 2024 · 18:57
Customeralex@company.com
Attributed sessionFirst touch · high confidencegoogle.com/pricing
Google searchSource recorded
Viewed /pricingLanding page
Started checkoutSession attached
Payment received$119.00
Carry the strongest checkout signal
A native provider connection, checkout metadata, Payment Link reference, tracked return URL, or backend session ID keeps the browser visit close to the payment.
Attribute only confirmed revenue
After the payment provider reports a paid event, Talivia reconciles the available signals and writes the amount back to the matching source, campaign, page, and session.
Revenue reports
Measure revenue by source, campaign, landing page, and paid session
Traffic volume and attributed revenue stay in the same reporting workflow. Start with the aggregate breakdown, then open an individual payment when you need to understand the visitor journey behind the number.
Revenue by sourceLast 7 days
ReferrersCampaignsLanding pages
SourceVisitorsPaymentsRevenue
Use the same revenue report to compare source and referrer, campaign and UTM, and landing-page performance. Open any attributed payment to continue from aggregate revenue into the exact paid session, original referrer, visitor activity, checkout signal, and payment confirmation.
Session-level attribution
Open a payment and see what happened before purchase
A revenue total tells you which channel performed. A paid session explains why. Open a matched payment to read the first referrer, landing page, subsequent pageviews, product events, checkout start, and payment confirmation in chronological order.
This is especially useful for small SaaS teams that need to investigate high-value payments, compare two acquisition paths, or understand why a campaign converts without operating a separate data warehouse.
Paid sessiongoogle.com/pricing$119.00
Arrived from google.comSource
Viewed /pricingPageview
Started Stripe checkoutCheckout
Stripe checkoutCheckoutPayment receivedPayment$119.00
Who it is for
Revenue attribution software for founders, marketers, and recurring products
Talivia is designed for teams that want a direct line from website traffic to money, with enough detail to inspect a real customer journey when aggregate reporting is not enough.
For SaaS founders
Find the channels that bring customers instead of optimizing for pageviews alone. A small team can inspect both aggregate revenue and the exact session behind an important payment.
For marketing campaigns
Measure campaign revenue without replacing your existing checkout. Talivia preserves the UTM and referrer context collected before a visitor leaves for the payment provider.
For recurring products
Keep the acquisition context established by the first checkout and reuse that relationship for supported renewals, invoices, refunds, and later customer payments.
Revenue attribution analytics questions
Answers about payment matching, supported providers, recurring revenue, and how Talivia works beside your current analytics.
What is revenue attribution analytics?
Revenue attribution analytics connects completed payments with the traffic and website activity that came before them. Talivia shows revenue by source, source detail, campaign, landing page, and the individual paid session.
Which payment providers can I connect?
Talivia currently has guided connections for Stripe, Dodo Payments, Polar, Lemon Squeezy, and Yolfi. A backend Payment API covers custom checkouts and other payment systems.
Do I need to replace my current analytics?
No. Talivia can run beside an existing analytics product. Install the tracker, connect one revenue source, and compare the resulting paid sessions before changing the rest of your stack.
Can Talivia attribute subscriptions and renewals?
Supported provider flows preserve customer or subscription identity after the first attributed checkout. Later paid renewals can reuse that relationship even though there is no new browser checkout.
What happens when a payment cannot be matched?
The payment remains visible in revenue diagnostics with its unmatched reason. You can inspect the provider event, checkout return, session signal, and customer identity instead of silently losing the revenue.
Can I connect a payment provider that is not listed?
Yes. Send the confirmed payment from your backend through the Talivia Payment API and include the current session ID whenever possible.
Use your own traffic
Connect the next SaaS payment to the session that created it
Add one website, choose a payment provider, and inspect your first attributed payment.