Track without custom JavaScript
Add data-talivia-event attributes to buttons and links when a declarative HTML setup is enough.
Track the actions that explain what visitors actually do
Page views show where traffic went. Custom events show what happened there: a signup click, demo request, checkout start, activation step, or any product action your team names. Talivia keeps the trend, event totals, and underlying session together.
EventsLast 7 days
See event volume and the event mix in the same report
The dashboard chart shows when activity changes, while the ranked event list shows which actions created the total. Open the event report or a session when a spike needs context.
Send application-aware events
Use window.talivia.track when an event depends on form results, application state, or a server response.
Carry useful event data
Attach event fields such as plan, location, or experiment context, then use those details during session-level investigation.
From an interaction to an explainable event
Name the business action
Choose stable names such as signup-click or checkout-started instead of encoding volatile UI copy.
Send the event once the action happens
Use an HTML attribute, visibility tracking, or the JavaScript tracker function that matches the interaction.
Review trends and journeys
Compare event volume over time, then inspect sessions, goals, or funnels without losing the original event context.
An event records an action, not its business meaning by itself
Useful event analytics depends on stable naming and deliberate instrumentation. A click event does not prove a signup or payment completed.
- Send completion events after the confirmed application state when the difference between intent and success matters.
- Avoid personal or sensitive information in event names and fields; use product context rather than raw customer data.
Website event tracking questions
Which website events should I track?
Start with actions tied to a real decision: signup success, demo request, checkout start, activation, upgrade, and important outbound links. Add events only when you know how the result will be used.
Can Talivia track event properties?
Yes. Data attributes and window.talivia.track can send event data that remains available for event and session investigation.
Can events become goals or funnel steps?
Yes. Custom events and their data can be used in Goals and Funnels, while the original event remains visible in the session timeline.
Explore related website analytics
Measure the product actions behind conversion
Install the tracker, name one meaningful event, and see it inside the visitor journey.
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